About the role
In this role you will be mainly focused on the Off-Trade and C&C channel and will be accountable to tailor the Global Purchaser Marketing programs and execute them in your market.
Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing, Consumer Marketing and Commercial teams.
You will build and develop best in class Category Management capabilities at a Country level that will enable us to win in the marketplace.
You will responsible for applying the Where to Play and How to win category growth framework in your Country ensuring it informs our channel strategies and plans through the IAP process
You will ensure that your Country organization has the insights to build Channel and Purchaser propositions that win customer support for our growth plans and unlock incremental value for the Customer and Bacardi
You will apply the global framework and capabilities to build Purchaser Marketing programs that drive profit and value share.
You will be the local expert on Purchasers across channels and how their needs and decisions shape category choice and brand choice across channel segments.
In this role, you will be based in the Local officewhere you will be working with multifunctional team colleagues as well as in contact with Iberia Cluster and Global offices.
Key accountabilities and responsibilities
KEY ACCOUNTABILITIES AND RESPONSIBILITIES Drive results & excellence in execution
Provide local purchaser-specific insights to Cluster Purchaser Marketing team to inform customer review meetings and commercial propositions.
Adapt the Global Point of Purchase (POP) vision and strategy for the overall spirits and the specific categories ensuring our Category vision comes to life within the local retail environment.
Apply the global Category Growth framework embedding an occasion based approach which informs the Where to Play strategy and the How to Win execution through the IAP process.
Apply the framework by which we will create, identify and codify successful Purchaser Marketing programs that drive value share for our brands
Apply the category range and space management methodology that informs the Picture of Succes and drive effective implementation.
Develop talent and capability
Together with Commercial Development, own and embed Category Management capabilities to build the organisation’s capacity to deliver year on year value growth.
Build a learning organization by creating a share, steal and reapply culture that systematically builds a database of Category Development best practices.
Work with the Country Commercial and Consumer Marketing team to build capabilities and sustained ways of working.
Ensure implementation of learning and development plans and sustained learning for everyone in your team
Provide Regional Category Development team with timely input on local purchaser and customer dynamics and insights Create a winning team
Build a sense of community across the Country Customer Marketing teams
Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
Create a culture of excellence in execution that recognizes and rewards high performance
Ensure all employees have a knowledge of Bacardi company history and culture
MEASURES OF SUCCESS
Performance : Achieve Country Net Sales Value (NSV) targets vs. budget and NSV per case target ahead of plan
Value share : Deliver target value share growth
IAP scorecard : Deliver IAP (Category Development) targets ensuring customer timelines are met
Strategy : Full participation in the development, delivery, and ownership of the Commercial Strategy
Employee Engagement : Achieve sustained improvement in engagement and enablement
Critical experiences for success
To be successful in this role you will have / be :
Experience in Customer Marketing (e.g. Purchaser / Shopper Marketing, Category Management, Sales and Channel Strategy)
Commercial skills gained through hands on Commercial roles (e.g. Category Manager, Retail account manager)
Experience in roles related to understanding customer and channel dynamics
Proficiency in English language skills The following experiences are preferred :
Sales / Marketing experience
Experience within one or more companies that have an established reputation for shopper marketing excellence
Experience in the Spirits and / or overall beverage Industry is a distinct advantage
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire.
We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly.
We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure.
We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work : we commit energy, heart and soul.
We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of : our True Heart and Winning Spirit both in our home markets and across the world.