Following the path of expansion of Indie Campers’ traffic acquisition team, we are hiring a Marketing Assistant for the Southern European markets (Portugal, Spain, Italy).
As part of our Sales team, reporting to the SEO & Inbound Marketing Lead, this role aligns analytical and creative skills with Sales drive and knowledge in organic marketing channels and these markets.
The position is based in Indie Campers’ HQ in Lisbon.
We are looking for a dedicated and highly motivated Marketing Assistant with a clear growth-oriented mindset, who is inspired by Indie Campers’ mission of democratizing road trips, enabling the freedom of movement and connecting travellers worldwide.
Your commitment, problem-solving approach, market drive and proactivity will play a critical role in the achievement of high-performance results from sales, customer satisfaction and cost efficiency perspectives.
You will be responsible for Key Performance Indicators within these three categories for the markets and channels you will develop.
What you ll do :
Generate and increase Sales from non-paid media channels for the Southern European markets ;
Execute an SEO and inbound marketing strategy across SEO, content, PR, B2B partnerships, link building, technical optimization, campaigns, offline events and additional traffic generation channels for the Southern European markets;
Operate a consistent PR strategy and the overall link building efforts across the Southern European markets;
Create and implement content across multiple web domains and entities for the Southern European markets (website, blog, itineraries, POIs, experiences, accommodation, app, email, social media);
Adapt, translate and / or transcreate , in the most accurate manner, all needed copy, materials and / or documents needed for any potential website changes or other communications;
Track and own the organic performance across the ES, IT and PT web domains , search engines and overall channels;
Formulate and manage the implementation of new strategies across new channels, search engines, social media platforms and tools to enhance the reach and scale of the company’s inbound marketing campaigns on the Southern European markets;
Operate the acquisition strategy of hosts for the launch and development of the company’s rental marketplace on the Southern European markets, alongside the Marketplace team;
Analyze, review and scrape competitors’ SEO and overall marketing strategies and tactics in order to benchmark marketing activity on an ongoing basis;
Who you are :
Degree in Business, Marketing or any related field;
Between 0-2 years of experience in SEO & Inbound Marketing;
Passion to work in a B2C Tech environment;
Content strategy and production skills across different channels;
Strong PR and outreach skills, with a go-getter mindset;
Technical SEO experience and know-how to deal with complex issues is a plus;
Experience with tools such as Ahrefs, Screaming Frog Spider, Screaming Frog Log Analyzer, SEMRush, Google Search Console, DeepCrawl, Sitebulb, SurferSEO, AccuRanker and / or similar ones is a plus;
Experience with blog management via Wordpress is a plus;
Hard focus on real performance and not vanity metrics;
High levels of proactivity and problem-solving skills with a can-do attitude ( get stuff done mindset);
Permanent testing mindset with full attention to detail;
Native in Spanish or Italian and highly fluent in English;
EU work permit.