Job Summary : PUBLICITY, Portugal
The team is responsible for developing and implementing publicity campaigns within Portugal and works closely with the EMEA Publicity team.
The publicist responsible for Direct-To-Consumer (DTC) services works within the PR team to develop and execute strategic public relations campaigns for all content released in the DTC services.
Will be responsible for securing positive, high quality coverage of the division?s products and franchises across all editorial media platforms including digital, broadcast and print.
Will also work in future planning of the upcoming slate and works directly with external agencies when needed to support the strategy of any given title / event.
The publicist also works across the rest of The Walt Disney Company on relevant integrated PR campaigns and initiatives.
Run the day to day consumer press office management and campaign implementation overseeing the team intern including :
Responding to day-to-day requests and answer questions from media, other xLOB colleagues and general public / general press enquiries
Writing press releases, editorial copy and generic feature ideas
Pitching in talent access, news exclusive, press trips and selling in press office features and generic toolkits
Maintaining up to date press office processes and materials. To include
Preparing and distributing daily press clippings
Undertaking press office in line with content calendar and global roll out embargoes and overall designated strategy
Overseeing Forthcoming Release document / slate presentations
Brainstorming and developing creative ideas to support campaign launches
Pitching appropriate journalists / influencers to travel to international junkets / events and making sure travel and accommodation for them is secured
Collaborating on campaign plans, specifically writing and presenting campaign tactics,
Budget management, including ensuring all necessary and outstanding payments to vendors
Keeping abreast of competitor activity, communications trends and insights that impact the overall entertainment marketing
Developing and sharing knowledge of changing media landscapes including new contacts and changes in personnel at key media houses and targets
Building relationships with key entertainment and feature journalists
Liaison with key internal stakeholders on campaign plans including members of the EMEA / global publicity team
Organize, attend and host key media film screenings
Manage monitoring and evaluation of relevant press coverage
Collate and construct reports tracking media goals and achievements / offline publicity material use and information to be shared within the company
Work closely with Marketing to align strategy
Day to day liaison with agencies who are brought on board to support any given title
Event Organisation including :
Planning and implementation of in-house publicity events such as press events, media receptions, preview screenings, launch events, premieres, junkets etc. Remit could include :
creation of running orders
booking venues and catering
organising suitable branding and / or venue dressing
Dealing with local Authorities for permissions
Overseeing production agencies and materials
Securing press attendance and participation to events and screenings
Preferred Qualifications :
A university degree is preferred.
Strong written and verbal communications skills.
A keen interest in the media and film.
Experience with events and working with the media.
The ability to work on a range of tasks.
The ability to manage time effectively and prioritize tasks.
Excellent attention to detail and flexibility.
Being proactive and showing initiative.
Fluent in English and Portuguese. Spanish is a plus.Thinks Strategically.
Inspires Creativity and Innovation.
Exhibits Professional Excellence.
Additional Information :
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.
We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.