DIGITAL MARKETING MANAGER (M/F)
Bial
Coronado, Portugal
há 11 dias

The position reports to the Parkinson Disease Director and will focus on working together with the global brand manager on the definition of a digital plan to support the brand strategy.

The key overall responsibilities of the role are as follows :

  • Proposing, developing and managing digital marketing campaigns to support the brand’s positioning and vision and customer segmentation.
  • Planning and budgetary control of all digital marketing, including the BialParkinsons website, SEO / SMO strategies and display advertising.
  • Managing all the aspects of content generation and approval for digital initiatives.
  • Developing the right initiatives to maintain a dynamic BialParkinsons website and drive traffic to it.
  • Supporting the development of a closed-loop-marketing approach.
  • Making sure all digital initiatives consider a friendly-user design.
  • Leveraging the use of social media when appropriate.
  • Identifying trends in customer preference and technology that can have a meaningful impact on the return of digital initiatives.
  • Evaluating customer research, market conditions and competitor data.
  • Using analytical skills to support decision making.
  • Measuring and reporting performance on all digital initiatives.
  • Working close together with other relevant stakeholders, both internal (Global PD team, affiliates, partners, IT department, etc.
  • and external (agencies and other vendors).

    The successful candidate’s credentials will closely match with the following parameters :

  • Bachelor’s degree in Marketing, or a related field.
  • Proven working experience in digital marketing, 360 degrees.
  • Solid know-how of digital tools and how to optimize the communications.
  • Strong understanding of current online marketing concepts, strategy and best practice.
  • Fluency in English (spoken and written);
  • Highly creative to engage with different audience by using different digital tools.
  • Strong analytical skills and data-driven thinking to increase the awareness.
  • Experience in the pharmaceutical industry not mandatory.
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