Improve International is a world leader in veterinary postgraduate training and education. We’re proud to have enabled over 40,000 veterinary professionals worldwide to gain new skills, progress their careers and help animals thrive.
We’re a fast-growing organisation with big ambitions, so if you’re looking for the next step in your career with great people and lots of opportunity, we’d love to hear from you!
We are looking for an enthusiastic and ambitious marketing executive to join our growing team. This role is a great opportunity for a candidate who has 1-2 years’ experience and is looking for the next step in their career, gaining knowledge across a number of marketing channels including digital.
Key to being successful is focusing on delivering customer centric marketing plans linked to business growth, whilst supporting the promotion of postgraduate veterinary courses and qualifications globally.
Key Responsibilities :
Support the development and implementation of online marketing campaigns to promote our courses and qualifications
Manage e-mail marketing across our markets, including email creation, sending, A / B testing, automated communications and driving the adoption of best practices
Manage our different social media platforms (scheduling, monitoring, and reporting) including Facebook, Instagram, LinkedIn and Twitter
Support the marketing team with the organisation of industry events, both online and offline across different countries
Own our competitor analysis and ongoing research of new market trends
Ensure content and courses on our website are up-to-date, and support the content team with implementing SEO best practices
Manage relationships with external partners such as veterinary bodies, event organisers and marketing suppliers
The ideal candidate will have :
A degree in Marketing or Communications
Fluent in Portuguese and English (written and spoken)
Proven experience (1-2 years) in digital marketing and social media management
Thorough knowledge of the main social media Experience with CRM, email marketing platforms and social media scheduling
Capacity to work under pressure and solve problems quickly and effectively
Excellent communication and teamwork skills, along with a positive, can-do attitude
Proactivity, dynamism, and sense of responsibility
Excellent organizational and creative skills
Desirable skills and knowledge :
Good knowledge of Spanish or another European language
Experience in SEO optimization
Familiarity with digital marketing platforms, such as Facebook Business Manager and Google Analytics
Knowledge of the following platforms : WordPress, HubSpot, Project Management (Asana), Social Media Management (Swonkie or similar)
What we offer :
Competitive market-rate salary
Participation in group bonus scheme
Opportunity for progression in a dynamic, growth business