INT_Marketing_Brand and Marketing Communication Specialist _EN
Fujitsu
Lisboa, Lisboa, Portugal
há 2 dias

Key Accountabilities

  • Become a brand ambassador ensure products & services, messages, campaigns, strategies, and events are always on brand with internal and external stakeholders.
  • Give guidance and support to a business segment or a key market in achieving sustainable improvements of the brand experience with respect to customer impact and consistency.

  • Manage the creation and deployment of corporate branding material and assets for defined areas of the organization (both regional and global markets).
  • Collaborate with creative agencies and full-service suppliers
  • Manage internal tools and review processes (e.g. global corporate Media Portal and Resource Center, Brand Workroom)
  • Consult on updates and improvements of VI Guidelines
  • Key Performance Indicators

  • Ensure that marketing communication material is both on VI and Brand, based on the Corporate Identity Guidelines.
  • Ensure that projects are managed in time and on budget, ongoing improvements in efficiency and cost-optimization are expected.
  • Seek and track stakeholder feedback on value-add.
  • Check quality of produced material.
  • Constantly strive to identify areas for improvement (process- or budget-wise)
  • Key related parties

  • Brand, Design & Advertising
  • Product & Services Marketing, Field Marketing, Business Units / Product & Service Owners
  • Agencies creative, branding
  • Service providers & other 3rd parties
  • Desired Experience & Knowledge

  • Degree in Marketing, Communications, or related areas
  • One to three years of experience in Marketing Communications and Brand Management & Design
  • Brand Awareness : what makes and breaks a Brand
  • Corporate Identity Development
  • Managing creative developments
  • Good understanding of marketing programs and go-to-marketing strategies : Advertising / campaigns, events, digital marketing and digital / social / online media.
  • Familiarity with standard marketing tools and terminology including segmentation, brand portfolio strategy, brand architecture, value proposition, brand positioning, customer journey, customer touchpoints, quantitative and qualitative market research
  • General interest and understanding of ICT technologies & solutions and drivers for Digital Transformation.
  • Familiarity with cultural marketing trends in creative, media, digital and social marketing in B2B environments, ideally ICT.
  • Experience in cooperation with external suppliers of marketing services such as agencies, research companies, designers, etc.
  • Experience using social networks (Twitter, LinkedIn, Facebook, YouTube) in a B2B environment
  • Core Competencies

  • Team player and comfortable working in remote teams
  • Positive, proactive and supportive work style, hands-on mentality
  • Excellent attention to detail
  • Open to work across different cultures and addressing different agendas in a matrix organization
  • Great command of English language (additional language skills highly desirable)
  • Good technical competence with willingness to learn new tools
  • MS Office required; Adobe Creative Suite desirable
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