Become a brand ambassador ensure products & services, messages, campaigns, strategies, and events are always on brand with internal and external stakeholders.
Give guidance and support to a business segment or a key market in achieving sustainable improvements of the brand experience with respect to customer impact and consistency.
Manage the creation and deployment of corporate branding material and assets for defined areas of the organization (both regional and global markets).
Collaborate with creative agencies and full-service suppliers
Manage internal tools and review processes (e.g. global corporate Media Portal and Resource Center, Brand Workroom)
Consult on updates and improvements of VI Guidelines
Key Performance Indicators
Ensure that marketing communication material is both on VI and Brand, based on the Corporate Identity Guidelines.
Ensure that projects are managed in time and on budget, ongoing improvements in efficiency and cost-optimization are expected.
Seek and track stakeholder feedback on value-add.
Check quality of produced material.
Constantly strive to identify areas for improvement (process- or budget-wise)
Key related parties
Brand, Design & Advertising
Product & Services Marketing, Field Marketing, Business Units / Product & Service Owners
Agencies creative, branding
Service providers & other 3rd parties
Desired Experience & Knowledge
Degree in Marketing, Communications, or related areas
One to three years of experience in Marketing Communications and Brand Management & Design
Brand Awareness : what makes and breaks a Brand
Corporate Identity Development
Managing creative developments
Good understanding of marketing programs and go-to-marketing strategies : Advertising / campaigns, events, digital marketing and digital / social / online media.
Familiarity with standard marketing tools and terminology including segmentation, brand portfolio strategy, brand architecture, value proposition, brand positioning, customer journey, customer touchpoints, quantitative and qualitative market research
General interest and understanding of ICT technologies & solutions and drivers for Digital Transformation.
Familiarity with cultural marketing trends in creative, media, digital and social marketing in B2B environments, ideally ICT.
Experience in cooperation with external suppliers of marketing services such as agencies, research companies, designers, etc.
Experience using social networks (Twitter, LinkedIn, Facebook, YouTube) in a B2B environment
Team player and comfortable working in remote teams
Positive, proactive and supportive work style, hands-on mentality
Excellent attention to detail
Open to work across different cultures and addressing different agendas in a matrix organization
Great command of English language (additional language skills highly desirable)
Good technical competence with willingness to learn new tools
MS Office required; Adobe Creative Suite desirable