Job Description :
Apply communications thinking and planning, expert writing and editing skills, project management expertise and knowledge of audiences and vehicles to advance company?
s brand image, build awareness or generate demand for company products and services. Plan, message, drive and measure communications strategies and programs to end-user customers, channel partners, alliance partners and resellers.
Focus may be global, national, regional, sub-regional or local in scope. Ensure programs align with company?s brand identity and messaging framework.
Plan, execute and measure direct mail, catalog, telemarketing, brochures, spec sheets, white papers, sales tools, POS, packaging, newsletters and / or email marketing projects.
Identify strategic new wins across a business, industry or geography, and provide timely, quality customer references to internal clients (PR, AR, sales, marketing, etc.).
Manage and juggle many projects and / or programs under tight deadlines.
Manage assignments to agencies or contractors as needed.
Track, measure and report on business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.).
Manage project budgets as assigned.
Education and Experience Required :
BA or BS in Communications, Marketing or Business Administration.
Knowledge and Skills :
Writing and editing skills - requires some peer or manager review.
Prioritization, project management and time management skills.