Senior Commercial Development Specialist (Commercial Development ? Away From Home Channel)
In an increasingly competitive and challenging market, at CCEP we see the role of Commercial Development as pivotal to delivering our business performance.
The team manage and implement the agreed Away From Home strategy, defines and controls cross-sectional plans and actions aligned with strategic principles defined for all segments and environments, which guarantee the increase of NSR and the increase of visibility, numerical distribution and market share, allowing with greater proximity to customers, to meet the needs of consumers.
Main responsibilities :
Develop shopper propositions based on insights that support brand activation and the category strategies whilst monitoring budgets & promotion spend (depending on segments) and evaluating impact.
Develop and maintain a mutually beneficial customer contact strategy and help broaden engagement with our key customers.
Manage relationships with external agencies to ensure we develop physical and digital campaigns to the highest quality for our customers and environments whilst ensuring we meet the expected ROI.
You will participate in the design of the photos of success for the various segments of the market and develop the actions necessary for its materialization, according to the specificity of the channel in which it operates.
Work collaboratively with the CCEP portfolio development team to guide and ensure that brand programs and NPD are developed and optimized for the right environment and key shopping mission within it, meeting the needs of key stakeholders operating within that (customer) environment.
Work with your category team to develop a clear vision for the soft drinks category, creating a framework for growth, with a clear & relevant category strategy for your key customers & environments.
Work in collaboration with AFH Area Managers as well with the Horeca Organized key accounts, RGM and other Ops Marketing functions, to ensure alignment and execution against the category, brand and Channel strategies.
Work with European Group, other CCEP countries and external providers, to bring innovation and new thinking to the team and to our customers.