Digital Marketing Manager (Google Products)
Lovys
Lisbon
há 2 dias
source : France Fintech

Job Description

You are a real expert on acquisition on Googles broad range of products, either because you have the experience and a strong track record from your previous job(s), or because you have worked yourself at Google.

You love all the topics around performance, analytics and bringing in new clients is what drives you most. You are eager to move to a fast-paced environment, where you can keep learning, being challenged and testing new ideas.

About the team

You will be integrated in the Marketing team, who is in charge of D2C user acquisition, brand management, content, communication and we are active contributors to the companys product roadmap.

Responsabilities

  • Run and optimize, from start to finish, the current Lovys campaigns on Google Ads Mainly SEM and YouTube.
  • Conduct performance analysis and optimization of each ad network, considering we target several products and countries.
  • Collaborate closely with the Data team to analyse and understand the results of campaigns and develop clear optimizations, based on users behaviour and predictive analytics.
  • Present clear and consistent reports to the team, with the results of the campaigns CAC, ROAS and payback time - and recommended optimizations, both structural and the creatives.
  • Contribute to an A / B test roadmap to optimize ad monetization efforts
  • Suggest new channels, campaigns or campaigns configurations to improve Lovys acquisition KPIs.
  • Become the go-to-person for new product and new market launches with regard to information on acquisition via paid channels.
  • Preferred Experience

  • You have done it before. With great success. We dont care about certification, only a strong track record (Strongly recommended In SEM & YouTube).
  • You have good communication skills (including and foremost written communication skills).
  • You are a critical thinker but you genuinely like to work in cross-functional teams, with peers that do not think alike.
  • You are detailed-oriented but your perfectionism does not stop you from testing and trying new things.
  • You are eager to change things but you understand the value of incremental impact
  • You love this sentence If you have no figures to discuss and we are only going to debate opinions, then we better stick to mine.
  • You have a crazy love / hate relationship with KPIs analysis and tracking.
  • You would easily pass 1h or more, at a café (or in some other place, thats the important part), discussing the following topic Whats still good about manual bidding.
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