Polish Marketing Optimisation Specialist
SpotOn Connections
Lisbon, Portugal
há 5 dias

Job description

Our client is looking for a Polish Marketing Optimisation Specialist to join their growing Team in Lisbon Portugal.

The main purpose of the role is to act as an expert in Ads campaign optimization. As part of a larger international team, the Marketing Optimization Specialist will work in close contact with Account Leads to find ways to improve the results of Premium clients.

It is a very technical role where market knowledge and ability to collect, analyze and manipulate large amounts of data are of very high importance.

Day to Day Responsibilities

  • Implement optimization solutions : build campaigns for high-value advertising customers;
  • Create Keyword packs, bids, and budget suggestions;
  • Gather and analyze data at both the account and campaign level;
  • Create reports to support or aid the optimization strategies;
  • Use optimization techniques and work aligned to customers' goals across Search, Search Network (GSN), Mobile and Video;
  • Identify general opportunities in an account to help seize sales opportunities and drive conversations with clients;
  • Maintain a thorough understanding of departmental process and policies;
  • Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.

    Skills requirements

  • Demonstrated capacity for critical thinking, analysis, and attention to detail;
  • Strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment;
  • Knowledge of Excel tool : CTR (Click Through Rate); CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup and Pivot Tables.

    Knowledge of DM tools such as : search engine optimization, Keyword's, AdWords, differentiate between a click and an impression, Ad Ranking / Rank in Google Ads, PPC optimization techniques, SEO / SEA Google Ad Tweet Share 115

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