Our client is looking for a Polish Marketing Optimisation Specialist to join their growing Team in Lisbon Portugal.
The main purpose of the role is to act as an expert in Ads campaign optimization. As part of a larger international team, the Marketing Optimization Specialist will work in close contact with Account Leads to find ways to improve the results of Premium clients.
It is a very technical role where market knowledge and ability to collect, analyze and manipulate large amounts of data are of very high importance.
Day to Day Responsibilities
Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.
Knowledge of Excel tool : CTR (Click Through Rate); CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup and Pivot Tables.
Knowledge of DM tools such as : search engine optimization, Keyword's, AdWords, differentiate between a click and an impression, Ad Ranking / Rank in Google Ads, PPC optimization techniques, SEO / SEA Google Ad Tweet Share 115