Marketing Manager Portugal
Sacavém, Lisbon, Portugal
há 5 dias

Are you a hardworking individual that enjoys outside sales and driving business? PPG may have what you are looking for!

As a Marketing Manager for our Architectural Coatings Business in Portugal you will become an effective Business Partner of sales teams , interacting with them and influencing sales behavior & performance, with sound knowledge of our markets and customers.

You will define, implement and animate brands strategy, which should be results-oriented, highly operational, business development and profit oriented.

You will support the EMEA product category strategy, on proposing and driving innovation projects that need to be developed by the R&D teams while ensuring a fast roll out of the innovations.

You will manage the strategic marketing planning for Portugal coordinated into PPG planning sequence.

Key Responsibilities

  • Brand Planning & Strategy :
  • Market analysis
  • Definition of brand positioning
  • Selection of relevant customer segmentation & targets
  • Marketing-mix definition (product / price / promotion / channel)
  • 2. Customer Experience & Value Proposition :

  • Specification of brand product range to be developed by product marketing
  • Definition of detailed value proposition per customer segment, including services
  • 3. Brand Activation & Media Planning :

  • Implementation of communication plan per brand to drive customer dedication.
  • 4. Customer & Channel Marketing :

  • Definition & implementation of growth initiatives with a clear marketing roadmap & sales support activities.
  • Reinforced relationship build-up with field sales teams.
  • Development of Digital activation roadmap.
  • 5. Product Management

  • Chip in to the segment innovation process in order to propose and select the innovation projects to implement at EMEA level to bring extra growth and profitability
  • Supervise and consolidate market trends of the product categories, customer insights, upcoming legislation changes, technological progress and competition
  • Reduce country formula portfolio complexity by pushing new or existing formula sharing, substitution and stop of existing formulas while looking to increase sales and profitability
  • Accountable for brands results (P&L).
  • Qualifications

  • University Degree in Management or Marketing or equivalent field
  • Previous experience in similar positions (5 years)
  • Proficient Windows Office literacy
  • Proficient English
  • Analytical skills and clear diagnostic competences
  • Outstanding interpersonal and communication.
  • Highly organized teammate with a strong attention to detail
  • If you are an entrepreneurial, communicative and highly driven person who is able to take initiatives and take important role in create new business opportunities in Portugal, join us as Marketing Manager !

    About us :

    Here at PPG we make it happen, and we seek candidates of the highest integrity and professionalism who share our values, with the commitment and drive to strive today to do better than yesterday everyday.


    Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.

  • To learn more, visit and follow PPG on Twitter.
  • The PPG Way

    Every single day at PPG :

    We partner with customers to create mutual value.

    We are insightful, dedicated and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

    We are One PPG to the world.

    We are better and stronger together. We leverage our scale to reach new markets and introduce innovative technologies as we differentiate and disrupt our markets.

    We trust our people every day, in every way.

    We enable and empower our people to make the right decisions. We are inclusive, transparent and respectful. Our feedback is clear and actionable.

    We make it happen.

    We have a passion for winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work.

    We decide and act intelligently and quickly.

    We run it like we own it.

    We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders and our communities.

    We do better today than yesterday everyday.

    We continuously learn. We develop our people to grow our businesses.

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