We are passionate about leveraging the power of technology in order to enhance our marketing activities and customer experience for Farfetch.
In this newly created role, the successful candidate will collaborate with the global digital marketing teams, product managers and engineers as well as a range of cross-functional teams including finance, engineering and product to drive the thinking and operational success of first and third party data services
What you'll do
Keeping abreast of industry and data privacy changes you will provide direction for use of digital data tools and sources to support marketing aims
Work closely with your manager, team and business partners to scope, design, develop, and implement a variety of digital data collection initiatives across :
Internal and External Data Sources : You’ll be an expert across all internal and external data sources in the marketing data team, in particular tracking and marketing channel data -Third Party Reporting Services : You’ll drive their success and best-practice
Support the Data teams in Understanding and Utilising Data Sources. Certain products and sources are complex and nuanced in how they structure and provide data and the commercial implications of data modelling can have considerable impact.
You’ll be at the centre of the decision making, able to advise and guide teams on what to use and how.
Challenge your team and business partners in meetings to encourage healthy debate and stimulating discussions
Continuously learn and raise the bar for quality and rigour of your work
Who you are
Working knowledge of digital data collection and data quality principles
Proven experience with implementing Google Analytics and Marketing Tags on websites using a tag management system (such as Google Tag Management or Tealium)
Passion for digital media and digital technology
Strong understanding of digital marketing and / or e-commerce
Highly confident in dealing with ambiguity and scoping work with keen attention to detail
A flexible, approachable attitude with good problem-solving skills
Excellent verbal and written communication skills