About the role
WHAT DOES A EXECUTION ON-TRADE CORE AND PREMIUM BRANDS DO?
As Trade Execution On-Trade Core and Premium Brands you will be part of the Sales team in Portugal and will be responsible for the On-Trade execution of the activities in the local Integrated Activity Planning (IAP) for Core and Premium brands ensuring that excellent execution is at the forefront of all our customer facing activity.
You will have a strong footprint in the field and work closely with Brand Builders covering full country and assuring a cohesive approach to planning & execution to ensure consistency and effectiveness, according with local market needs and fully aligned with Brand / CPA Managers.
You will build and develop best in class CPA capabilities at a local level that will enable us to win in the marketplace.
The nature of the role will mean that the majority of your time will be spent in the field supporting the Brand Builders and with high focus on potentiating the visibility and activation of our Core and Premium brands in the outlets.
Deep knowledge of the Core / Premium brands BVI’s, assuring updates with the BM / CPA
Assure the update of all new Brand Assets that can be adaptable / used by the team in the Mkt Assets Sharepoint
Responsible for the Core and Premium brands On-Trade tailor-made Visibilities and Activations in line with the IAP Activities
All the tailor-made visibilities will require a visit to the outlet to assess if the brand proposed fits and to receive inputs from the Customer.
You will lead the development and implementation of a variety of customer-focused materials and programs according with Brands toolkits, local social responsibility policies and regulations
You will be responsible for the BTL Agency Management concerning On-Trade execution projects : Briefing, Production and Activation.
Work with Design Agencies for the Brand visuals proposal (aligned with BM / CPA) and assure approval of the Customer through the Brand Builder (this may require several rounds of adaptations until reach an agreement with the customer and keeping the brand identity).
Work with selected Agencies for production of tailormade visibility material aligning with BM / CPA the cost of the visibility for each outlet and assuring that all the executions are done with excellence
You will be responsible to build and keep updated a On-Trade Execution Activity Calendar with project kick off, and timeline for design, approval and production, assuring that Sales and Customers have accurate information.
Secure excellence in implementation by being in the outlet in person with the Agency in order to confirm if the execution is in line with the design approved.
Follow up on the tailormade visibility evaluation with support from Sales in order to measure the impact in the brand(s) sell out before and after the implementation, feeding the IAP Tracker
Manage all the local Brand Activations planned for the Core and Premium brands, assuring monthly report with the updated results for measure and evaluation, feeding the IAP Tracker
Weekly meetings of projects status for BM / CPA and Sales
You will manage the A&P budget approved for the brands, looking to increase efficiency
Monthly planning of Field Visits with the Brand Builders in order to evaluate the potential for new visibilities and the update / renew of older ones in outlets with high potential
You will influence the development of On-Trade Channel Strategies that through the Integrated Activity Plan (IAP) process are converted into winning value propositions that drive value growth.
Responsible for the incentive plan for the Wholesalers’s team, define strategy with On
Trade team, in order to ensure the implementation of the program;
Ensure the right tools to accelerate rotation of our products in Wholesalers
Skills and Experience
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY :
Experience managing Key Customers;
People management experience including proven coaching abilities and leadership abilities to create a collaborative high performing team
Sense of ownership, teamwork spirit and focus in objective
Demonstrable track record of performance in Commercial
Proficiency in English language skills
Fluency in Country’s most spoken languages Portuguese
Strong track record of delivery with Customers
Strong negotiation skills
First hand field sales experience
Working knowledge of sales effectiveness tools processes and category management