Marketing Automation Manager with German | Marketing Team
Lisboa, Portugal
há 5 dias

Job Description

Concept and Execution of B2B campaigns using Marketing Automation :

Planning and execution of marketing campaigns for our comprehensive

IT services, aligned with the marketing and business strategy

Campaign creation, workflows and execution in Pardot

Asset creation (e-Mails, landing pages, Flyer, eBooks etc.) optimization for the target groups and personas

Ensuring that relevant stakeholders and teammates are provided with the necessary information or are actively involved

Identification of plan or target deviations and initiation of countermeasures in close coordination with the stakeholders

Tracking and Reporting of the relevant KPIs in Salesforce

Required qualifications :

Marketing Automation Specialist, familiar with State-of-the art-Tools (preferred Pardot), marketing automation processes as well as GDPR-requirements and Opt-In-Handling

Several years of relevant professional experience in B2B-marketing at a leading company preferred in the service environment of IT-sector

Broad marketing mix (content, campaigns, online marketing, events, social media)

Experience in stakeholder management of an international corporation

Empathy and very good communication skills

Structured way of working

Very good language skills in German and English, both spoken and written

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