Product Manager - Organic Acquisition, Awareness & Engagement - FARFETCH
Porto, PT
há 2 dias


You will oversee strategy and execution of amplifying our Marketplace and Brand presence across Farfetch's Organic Marketing channels.

Helping users understand our service proposition, range and catalogue, and connecting them to Brands and Products they'll love across luxury fashion and beauty.

You'll support the business in their goals of optimising the experience within those channels (Organic Search & SEO, owned social media, referrals & brand advocacy), building the platform, tools, and data to ensure the best representation of Farfetch before the user's visit - as well ensuring their on-site visit matches their expectations.


  • You will advocate for your users needs and champion user-centred approach to supporting business partners to deliver intuitive and delightful user experiences.
  • You will work with our business users to identify ways to improve our marketing performance, and support teams reaching their commercial goals and OKRs.
  • You will gather and distil detailed requirements from several sources, such as user research, analytics and product teams and turn them into a relevant vision and feature definition.
  • You will work with marketing, commercial, and brand partners to build a product roadmap, creating appropriate business cases to guide product enhancement.
  • You will present product plans, benefits and results, to a spectrum of audiences.
  • Keep up-to-date with new trends in the global market, ideating on ways to improve the Farfetch setup to improve our marketing capabilities.
  • Oversee the product lifecycle of each of the products in your portfolio, through research, design, development, maintenance and documentation.

  • You are passionate about developing customer-centric products and solving complex problems that impact multiple teams.
  • You have knowledge of, or are experienced working with tooling.
  • You have a background in Product and are experienced in managing delivery and discovery teams.
  • You have a good understanding of what influences luxury fashion consumers.
  • You have experience working in large-scale organisations with a global customer reach.

  • Health insurance for the whole family, flexible working environment and well-being support and tools
  • Extra days off, sabbatical program and days for you to give back for the community
  • Training opportunities and free access to Udemy
  • Flexible benefits program
  • FARFETCH Equity plan
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