We are seeking a Digital Analyst who is passionate about digital marketing and user experience to join our UX Team. As an e-commerce expert, you will use a mix of creativity and strong analytic skills to identify website optimization opportunities and develop strategies to turn ideas into an optimization and testing plan.
You will partner closely with cross-functional teams such as Performance Marketing, Engagement Marketing, Creative, Software Development, and Business Development.
You will be a critical player to bridge the UX strategy with the overall business development goals.
This is what you’ll do :
Identify growth opportunities through auditing and analyzing website metrics and user behaviors.
Communicate user insights and provide recommendations to improve website performance and user experience.
Lead the optimization process from ideation to execution : form well-grounded testing hypotheses to achieve conversion goals, and collaborate with UX / UI, Business Development, and Software Development teams to create and execute A / B test designs.
Ensure proper A / B test setup and reporting to analyze and communicate results and findings.
Stay up to date with the latest digital trends in online marketing, design, and E-commerce to drive further innovation and experimentation.
This is what you’ll bring to us :
Bachelor’s degree in Marketing, Economics, Statistics or other related fields.
Related experience in Conversion Optimization, Digital Marketing, User Experience, or Analytics.
Hands-on experience using web analytics tools, such as Google Analytics, Adobe Analytics, or Power BI, etc.
Experience with or knowledge of conversion rate optimization, A / B testing, MVT testing is preferred.
Strong analytical skills and excellent attention to detail and accuracy.
Excellent communication skills, both verbal and written. Ability to communicate technical or detailed information effectively to various stakeholders.
Ability to work effectively with different people in engineering, marketing, and creative fields and to prioritize multiple requirements.