CRM Manager: Portugal
LATAM, Iberia & Emerging Markets - Marketing PRT
há 1 dia

Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go.

We're home to a global family of >

25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.

The CRM Manager : Portugal’ will be responsible for a communications plan reflective of the local culture and sports / gaming interests.

They will ensure the business retain a fully native tone of voice whilst simultaneously ensuring alignment to our global brand strategies.

The comms plan will be a mixture of educational content and promotional, event-based activity with audience segmentation techniques to ensure appropriate messages are served at the right time in a user’s journey to maximize engagement and grow revenues.

You will define the communications for all stages of the customer journey : early stage onboarding, customer upsell / cross-sell and lapsed customer win-back.

You will align fully with the Portuguese Country Manager’ and with colleagues to review segmentation and event-based promotional mechanics that have proved successful in other regions and adapt where relevant aligned to local interests and behaviours.

You will also make use of (and provide input on) the product roadmap to reach new and existing audiences.

Key Responsibilities :

Marketing communications across the entire customer journey (all brands, products + audiences)

Optimize our marketing and comms plans to maximize engagement

Campaign planner with promotional budget focused on sporting / gaming events to increase LTVs

Analyze different types of customers, grouping them and segmenting them into different

categories, planning promotional and loyalty campaigns for each defined customer segment

Monitoring competitors, learning from them and reacting to them ensuring best market practice

Prepare reports on business and campaigns results that have been carried out and propose

corrective measures if necessary

Collaborate with product managers’ to promote new products / features to relevant audiences


Goal setting, performance monitoring and taking corrective action as required

Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class

Skills & Experience :

3+ years working in a CRM environment for a B2C company

Proven experience implementing a CRM strategy with automated comms + clear KPIs

Proficient with CRM tools (ideally Optimove) to segment audiences and measure campaign


Experience of managing a high performance team

Attention to detail to ensure we are compliant + abide by all data protection procedures

An exceptional communicator who can engage senior stakeholders

Good organizational and time-management skills

Exceptional troubleshooting skills and should thrive in high paced environment

Deep knowledge of sports, demonstrating genuine passion and enthusiasm

Fluency in Spanish and / or Portuguese. Good verbal and written English are a plus.

Strong analytical skills with high proficiency across the Microsoft Office suite

Diversity and equal opportunities :

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference, all for the good of entertainment.

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