Loyalty and CRM Advisor (SP, PT, TY, NL)
bp
Lisboa, Portugal
há 5 dias
source : Emprego XL

Job Profile Summary

Supports the implementation of marketing, brand and comms programmes for the business. Supports the development, management and delivery of strategic programmes for the marketing team and adopts and adapts global brand offers, leveraging consumer & customer insights to drive innovation, defining country plans by brand and managing brand guidelines and policy.

Job Advert

Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better ?

and how you can play your part in our world-class team?

Join our marketing Team and advance your career as a

Loyalty and CRM Advisor!

Portugal, Spain, Turkey, Netherlands)

Please note, we are willing to hire at all the above locations, preferably Portugal.

In this role You will :

  • Analyse market trends & marketing performance, including performance by loyalty segment and available analytics
  • Provide input for contact plan development process and direct marketing plans (to ensure customer engagement and alignment with customer trends and relevant markets)
  • Support development of activity pipeline from the defined loyalty & CRM plan to the full delivery of campaigns and loyalty actions
  • Be accountable for on-time delivery of loyalty and partner related activities
  • Manage prompt delivery of loyalty & CRM campaigns aligned with previous agreements
  • Fully manage internal engagement plan & execution
  • Confidently manage operational relationships with potential partners (Cross Marketing Promotions / scheme partners) to ensure proper implementation
  • Actively seek for and apply best practices using all available tools, while continuously looking for improvements
  • Search for opportunities to drive more value through cross country & regional activation programs
  • Coordinate fulfilment plans of activities through internal and external stakeholders / suppliers
  • We have the following requirements :

  • University degree or relevant marketing qualification
  • Demonstrated expertise in Loyalty and CRM programs
  • Demonstrated expertise in Direct marketing / Segmentation and contact plan set up
  • Experience in generating and applying Customer and Consumer Insights
  • Experience in Performance Monitoring and Loyalty Management
  • Proven track record in defining Integrated Marketing Communications Plans
  • Fluent English and Portuguese language skills (Spanish is an advantage)
  • Deep understand of M&C ESA markets
  • Experience in executing marketing programs and campaigns
  • Ideally European experience in Retail environment
  • Excellent marketing experience at all levels including cross country
  • Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
  • Demonstrated 3rd Party management, on-going relationship, and performance management
  • Country

    Netherlands, Portugal, Spain, Turkey

    About BP

    CUSTOMER AND PRODUCTS

    We?re gearing up for the future. At bp our goal for C&P is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

    C&P will become a hub, housing our midstream, lubricants, aviation, sale of chemicals, mobility and ?convenience, marketing and our next-generation businesses, making it a highly integrated and ?

    interconnected organisation. And with safety being our core value, our commitment to safe and reliable operations will never change.

    Want to join the team? This means :

  • being customer-centric, agile and responsive to changing customer needs and dynamic markets
  • focusing on growth and development of customer offers
  • optimising the chemicals and fuels value chains to maximise integrated value
  • contributing to the reduction of carbon intensity of the products we create, and sell, by 50% by 2050 or sooner
  • creating strategic partnerships that drive long-term value for C&P
  • being digitally enabled and empowered by customer insights and data to deliver solutions.
  • Intermediate

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