Content Marketing Manager with German - Amplexor - Lisboa
Lisboa, PT
há 7 dias
source : myJob

Is innovation your cup of tea? Love the idea of working on international projects in a rewarding and dynamic environment?

What are you waiting for? Embrace the future with us!We are a global leader in language, content and digital solutions. For more than 30 years, we have been helping renowned organizations grow their brands internationally through innovative websites, efficient intranets, collaborative platforms and expertly translated content.

We are proud to say we are well known across industries and geographies and have the privilege of working with some of the world?

s largest companies.About the role : Do you live and breathe marketing? Love the idea of working on international projects in a fast-

paced environment?What are you waiting for? Embrace the future with us!AMPLEXOR is a leader in end-to-end content services and innovative content platforms, helping customers to maximize operational efficiencies and engage with their global audiences, scaling across markets.

We?re looking for a flexible and versatile marketer to drive local marketing strategy and cross-channel initiatives for German speaking audiences.

This role requires a customer-driven mind, high level of creativity and attention to detail. The Content Marketing Manager will implement and monitor regional marketing programs, adjusting global strategies to local audiences in a timely and optimized manner.

Responsibilities : Identify local marketing priorities and opportunities, keeping up to date with market trends and competitorsAdapt global marketing content for local audience, ensuring relevance and consistencyCreate, implement and monitor local / regional campaigns aligned with global guidelinesEnsure content performance, continuously looking for opportunities to improve conversionWork collaborative with different departments and key stakeholders to identify new and relevant subject matters to support content marketing strategyContribute actively to global marketing planLeverage market data to develop marketing initiatives / content topicsCollaborate with Creative and Digital areas to ensure consistent experience across all marketing channels and touch pointsMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsIdentify potential local partnerships to establish some key relation with media or influencersEnsure all marketing content is localized for local audience (including white papers, newsletters, blog posts, social media content, leaflets, presentations, email copy and press releases)Analyze consumer behavior and adjust email and advertising campaigns accordinglyCreate materials for sales enablement, including communication guidelines, presentations, videos, market overview & research, win / loss analysis and competitive battlecardsSupport sales team through research and documentation of customer use cases and target buyer personasGather and analyze competitive market intelligence for accurate and confident strategic decision-

making in marketCreation of reports on product-specific analysisMonitor Competitor landscapeRequirements : Profile : Demonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and customer journeys in B2B environmentsSound understanding of inbound strategies and content that engage, educate and motivateBSc / MSc degree in Marketing or related fieldNative German speaker with fluency in English (written and spoken)Experience in setting up and optimizing PPC campaigns (including Social Advertising and Google adwords)Experience with CMS tools preferably including Adobe Experience ManagerFamiliarity with marketing automation systems (HubSpot is a plus)Familiarity with web analytics tools and SEO best practicesProactive with a high attention to detailAbility to adapt to changing priorities and manage multiple projects simultaneouslyUp to date with digital / social landscape and marketing best practicesCreative thinker and able to pick up new skills and concepts quicklyBenefits : Location : Paço de Arcos -

Lisbon districtHealth InsuranceMeal allowanceTransport allowanceRelocation packageSeniority Days

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