Country Sales & Marketing Director
Who we are
Our Mission is to inspire authentic and meaningful connections.Selina was born out of a desire to celebrate the nomadic lifestyle : to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travelers, to work and enjoy new adventures.
What the role is
The Country Sales & Marketing Manager is responsible for the Country strategy to optimize promotion, distribution and revenue generation of all products available within Selina's country locations.
Your mission is to unlock revenue growth across the country and deliver business to the Selina locations with a creative sales strategy and strong execution skills.
You should be focused on driving country agreements across distribution channels including online (regional OTA’s), offline (tour operators, agents), corporate and groups / MICE, to deliver local sales to the country and locations.
You will provide support and guidance to the location Sales teams to deliver sales in location and cross selling strategies to other locations.
Cross country collaboration on best practices with our country sales teams to drive demand regionally.
What you will be doing
You will have responsibility for setting and executing a country-based sales strategy to achieve revenue targets across all revenue stream (F&B, T&T, Accommodation, Cowork)
Budget forecasting for sales and provide weekly reporting against budget including successes and challenges
Manage, retain and grow existing customers
Grow sales through country specific OTA’s. Offline : Tour operators, travel agents
Manage relations and revenue with DMO’s and local tourist board discussions.
Local DMC and Incoming Tour Operators agreements (such as for Explore)
Manage and create new partnerships : companies and brands that Selina can work with to drive demand and revenue to the locations
Discussions with large in-country corporations (including Coworking)
Establish cross selling practices between properties in a country level and internationally for worldwide Selina’s locations.
Country events, trade shows (trade representation) and speaking opportunities
Revenue management knowledge for revenue maximization
Provide sales reporting to head of country, and regional sales director tracking progress against targets, successes and challenges
Give support to the Marketing efforts of locations with the weekly and monthly events and activities. Promotion, design, etc.
Responsible for managing the sales content on the web and social media of all locations assigned..
Supervise and form Marketing / Experience Supervisor at Locations about responding comments and reviews in OTS.
Manage the monthly and yearly marketing Budget for all the locations.
Keeping updated all the sales and tours materials from all the locations.
Build, inspire, and lead a best-in-class marketing national team.
Implement and manage an omni-channel marketing strategy (both digital and traditional channels) to grow the size and lifetime value of Selina customer base.
Execute our brand (messaging, positioning, and voice) and content strategy to share the Selina story through all relevant channels.
Oversee and successfully execute all marketing campaigns from idea to execution at both the corporate and individual property levels.
Prepare marketing, brand and related materials for other departments in organization.
Work with other departments (including HR, operations, F&B and design) to ensure that the brand messaging plans are consistent throughout the organization and carried through the various touch points of the organization.
Track and evaluate the performance of all marketing campaigns.
Create and deliver campaign recaps, brand reporting, and recommendations for future execution.
Collaborate cross-functionally with the Digital Product Development, Creative, and Content teams, and external agencies (creative, media, PR) to ensure all marketing efforts are consistent, on brand, and delivered on time.
Develop and manage annual marketing budget and plan, detailing the year’s activity to meet agreed-upon company objectives.
Report results regularly to the senior management team.
Understand client (member hotel / hostel) needs / objectives, develop pitches, strategies and presentations to improve key performance metrics for member hotel / hostel and drive revenue by selling our current suite of digital online marketing products.
Recognize and contact local influencers and opinion leaders.
What you will be doing
Hospitality Sales, minimum 3 years of experience in Sales management (required).
Degree in Sales, Marketing or Business Administration
Hotel revenue management
OTAs management & Tour Operations
Forecasting and budgeting
English proficiency and local language
Public Relations management
Time Management, Creativity & Cultural Sensitivity Skills
Revenue and Profit Oriented
Deep knowledge of the market and main players from the country based in.
Well versed in communication and marketing.
Able to work independently and creatively to close new sales opportunities
Able to work and collaborate in a matrix environment
Strong negotiation and relationship management skills
What can you expect
No dress code
Pet-friendly (as long as your pet is friendly)
Multiple online training opportunities
Cultural events and wellness activities at Locations. Volunteering with Selina Gives Back; because sharing is caring
Selina experience discounts on your stay, food & fun for you AND your friends & family (you can expect to become even more popular among your friends)
Have your birthday off
Amazing referral program with cash and global holiday packages; we know you hang out with other great people
Extra country-specific benefits; we can tell you more during the application process