Media Planner
Publicis Groupe
Lisboa, Lisboa, pt
há 4 dias

What are you going to do :

  • Collect and analyze market data
  • Identify target audiences and understand their behavior and habits
  • Determine the best media outlet mix for our campaigns
  • Optimize ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns
  • Qualifications

  • Around 2 years of experience in Media Planning. Some lack of experience can be compensated if there is a good knowledge of terminology, motivation to learn
  • Have offline media planning knowledge, experience and heave users of media planning’ tools (mandatory)
  • Good knowledge of excel
  • Knowledge in the different phases of planning : research, strategy, tactic, negotiation, buying, following-up, optimization and invoicing
  • Knowledge in statistics and database will be valued
  • Good interpersonal, negotiation and communication skills, for liaising with colleagues, clients and media ownersGood English Level (B1 or more)
  • Bachelor’s degree with coursework in Advertising Marketing will be valued
  • Attention to detail and ability to manage multiple priorities.
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