Programmatic Media Specialist
Betting Connections
Rua Andrade Corvo, Lisboa, Portugal
há 4 dias
source : SAPO

Detalhe da Função

Our client is a traffic generation company based in Malta and now they are looking for a new addition to their team. The company focuses on organic SEO and paid marketing such as PPC, social and programmatic.

They are now looking to complement the marketing team with a key role; a Programmatic Media Specialist.

As Programmatic Media Specialist, you will be responsible for the day-to-day management, performance and optimisation of programmatic ad campaigns.

You will set-up, maintain and optimise programmatic advertising within the ad server and DSP. You will also lead the core functions of programmatic advertising revenue generation including A / B testing, optimisation and private marketplace relationships.

Responsibilities :

Managing programmatic prospecting and retargeting campaigns in order to reach our KPI’s, including strong ROI, by acquiring qualified audiences

Measuring and reporting performance of digital marketing campaigns and assessing against agreed goals

Ensuring strong view ability, unique reach, and providing business insights through proactive optimisation, A / B testing, and audience targeting

Understanding funnel conversion rates, identifying channel effectiveness and distributing budget accordingly

Being responsible to manage the relationships with any third-party DSPs via self-service

Maintaining strong working relationships with our Sales, Product, SEO and Business Intelligence teams to synchronise our efforts, encouraging innovation and continuous improvement

Assisting with technical implementation, such as, trafficking and pixel set up

Requirements :

2+ years of experience in a Programmatic position or similar experience required

  • Experience working on programmatic media, and a proven record of success in optimising programmatic campaigns across various DSPs;
  • Good understanding of working with an ad-server preferably Google’s Campaign Manager

    Experience with Adform, Google DV360 and Google AdX would be considered an asset

    Excellent knowledge of MS Excel

    Strong analytical and numeric skills, problem solving and attention to detail

    Ability to communicate and present analysis and results effectively

    Must be able to work under pressure and meet expected company deadlines

    Be comfortable in a fast paced and international environment

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