Detalhe da Função
Our client is a traffic generation company based in Malta and now they are looking for a new addition to their team. The company focuses on organic SEO and paid marketing such as PPC, social and programmatic.
They are now looking to complement the marketing team with a key role; a Programmatic Media Specialist.
As Programmatic Media Specialist, you will be responsible for the day-to-day management, performance and optimisation of programmatic ad campaigns.
You will set-up, maintain and optimise programmatic advertising within the ad server and DSP. You will also lead the core functions of programmatic advertising revenue generation including A / B testing, optimisation and private marketplace relationships.
Managing programmatic prospecting and retargeting campaigns in order to reach our KPI’s, including strong ROI, by acquiring qualified audiences
Measuring and reporting performance of digital marketing campaigns and assessing against agreed goals
Ensuring strong view ability, unique reach, and providing business insights through proactive optimisation, A / B testing, and audience targeting
Understanding funnel conversion rates, identifying channel effectiveness and distributing budget accordingly
Being responsible to manage the relationships with any third-party DSPs via self-service
Maintaining strong working relationships with our Sales, Product, SEO and Business Intelligence teams to synchronise our efforts, encouraging innovation and continuous improvement
Assisting with technical implementation, such as, trafficking and pixel set up
2+ years of experience in a Programmatic position or similar experience required
Good understanding of working with an ad-server preferably Google’s Campaign Manager
Experience with Adform, Google DV360 and Google AdX would be considered an asset
Excellent knowledge of MS Excel
Strong analytical and numeric skills, problem solving and attention to detail
Ability to communicate and present analysis and results effectively
Must be able to work under pressure and meet expected company deadlines
Be comfortable in a fast paced and international environment