CRM Manager Brazil
LATAM, Iberia & Emerging Markets - Marketing PRT
há 1 dia

Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go.

We're home to a global family of >

25 well known brands, and with a focus on sustainability and growth, we will transform our sector for our players, ourselves and for the good of entertainment.

The CRM Manager : Brazil’ will be responsible for a communications plan reflective of the local culture andsports / gaming interests.

They will ensure the business retain a fully native tone of voice whilstsimultaneously ensuring alignment to our global brand strategies.

The comms plan will be a mixture ofeducational content and promotional, event-based activity with audience segmentation techniques toensure appropriate messages are served at the right time in a user’s journey to maximize engagement andgrow revenues.

You will define the communications for all stages of the customer journey : early stage on boarding, customer upsell / cross-sell and lapsed customer win-back.

You will align fully with the Brazilian Country Manager’ and with colleagues to review segmentation andevent-based promotional mechanics that have proved successful in other regions and adapt whererelevant aligned to local interests and behaviors.

You will also make use of (and provide input on) theproduct roadmap to reach new and existing audiences.

Key Responsibilities

Marketing communications across the entire customer journey (all brands, products + audiences)

Optimize our automated marketing and comms plans to maximize engagement

Campaign planner with promotional budget focused on sporting / gaming events to increase LTVs

Analyze different types of customers, grouping them and segmenting them into differentcategories, planning promotional and loyalty campaigns for each defined customer segment

Monitoring competitors, learning from them, and reacting to them ensuring best market practice

Prepare reports on business and campaigns results that have been carried out and proposecorrective measures if necessary

Collaborate with product managers’ to promote new products / features to relevant audiencesGeneral

Goal setting, performance monitoring and taking corrective action as required

Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class


Goal setting, performance monitoring and taking corrective action as required

Continually monitor the competition and out-of-industry experts to ensure we remain best-in-class

Specialist Skills and Experience

Essential :

Native Brazilian Portuguese. Good verbal and written English are a must.

Deep knowledge of sports, demonstrating genuine passion and enthusiasm

Experience managing teams (Leadership Skills)

Proven experience implementing a CRM strategy with automated comms + clear KPIs

Proficient with CRM tools (ideally Optimove) to segment audiences and measure campaignperformance

Good organizational and time-management skills

Strong knowledge of UX and funnel optimization (running A / B tests) to derive customer insights

Strong analytical skills with high proficiency across the Microsoft Office suite

Problem-solving aptitude

An exceptional communicator who inspires a team and can engage senior stakeholders

Attention to detail to ensure we are compliant + abide by all data protection procedures

Desired :

Experience of managing 3rd party suppliers

Gaming Industry knowledge is a plus

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 25 well-known brands and over 24,000 people, but we all play for the same team.

When we win, we win together. Our vision is to be the world leader in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives.

We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

Diversity and inclusion at Entain

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

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