Marketo Specialist
Körber Supply Chain
Moreira da Maia, Porto, Portugal
há 6 dias

The Business Area Logistics Systems is the leading supplier of fully-integrated solutions for optimizing complex internal and external logistics processes.

Under a common roof the companies of this Business Area offer solutions in the fields of warehouse and conveying technology, palletization plants, software and logistics network controls as well as system integration.

The Körber Group is an international technology group with around 10,000 employees all over the world. It unites technologically leading companies with more than 100 production, service and sales locations and offers its customers solutions, products and services in the Business Areas of Körber Digital, Logistics Systems, Pharma Systems, Tissue and Tobacco.

Marketo Specialist

Who we are searching for :

The Marketing Automation Specialist is a critical member of the Marketing Operations team and will be responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns across multiple audience segments.

This role will be a power user of Marketo and have a solid background and understanding of its interaction with Salesforce.

The Marketing Automation Specialist not only has deep technical marketing automation knowledge, but also possesses strong digital marketing and demand generation skills, applying appropriate segmentation strategies as necessary.

What you will do :

  • Apply marketing strategy and technique, including test, learn and optimization approaches to the oversight and execution of automated marketing programs.
  • Collaborate with Marketing team to develop and deliver program goals and assist in designing, executing and reporting on client acquisition, engagement and retention campaigns.
  • Partner with team to champion new techniques using marketing automation, impacting : campaign design, points within the customer journey, content development, engagement strategies and conversion techniques.
  • Lead the process to improve data quality, reporting, and segmentation strategies to optimize effectiveness of each campaign in support of marketing objectives and program results.
  • Ensure we are using technology to drive the best possible programs; includes automating manual processes, data segmentation, list development, triggered / life-cycle marketing campaigns, and CRM tool optimization.
  • Work closely with Sales Operations to monitor the data flow as it moves between platforms (Salesforce & Marketo), to ensure processes are optimized.
  • Strong pre to be fully Marketo Certified
  • Very familiair with the GDPR regulations
  • Experience with Typo-3 is a plus
  • What you bring :

  • A minimum of 3 years digital marketing experience.
  • Strong understanding of digital marketing, demand generation principles, and marketing best practices regarding contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM compliance.
  • Strong familiarity with the business processes of sales, marketing, and customer support.
  • Bachelor’s degree
  • Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.
  • Experience with Marketing Automation Platforms Marketo experience preferred and knowledge of web, social, email and advertising technologies and / or platforms.
  • HTML and / or SQL development experience a plus but not required.
  • Recruitment Team

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