Campaign Deployment Specialist
Nestlé
Linda a Velha, Portugal
há 6 dias

Position Summary

For our NBS Lisbon Digital and Social Media (DSM) department, we are currently looking for a Campaign Deployment Specialist.

Reporting to DMS Lead Specialist, this professional will be responsible for the implementation, execution and on-time delivery of marketing e-

mail campaigns, across all online communication channels.

A day in the life of...

  • Act as a Campaign Deployment Specialist for the Campaign Factory, to ensure proper execution of the Service, with service orientation to the Market / Business : In Adobe Campaign, run day-
  • to-day campaign deployment tasks : Integrating campaign content elements (HTML, images, videos, ), Including dynamic personalization elements, Mapping the integrated content with the pre-

    defined target populations, Sending live test versions of the integrated content (proof), Scheduling and executing campaign, Monitoring campaign execution, Measuring the performance of the communication channel (delivery rate, bounce rate, open rate, click-

    through rate, ), Troubleshooting campaign deployment problems (at workflow and delivery level), Performing quality control checks and best practices to produce error-

  • free work, Collaborating with the local campaign management teams in the markets;
  • Maintain Operational Documentation to ensure proper execution of Services (Processes, Service Catalog, Briefs, Training material, standard routines);
  • Liaise with Campaign Factory key Business Stakeholders, to integrate Guidelines and align Service Lines;
  • Liaise with Campaign Factory Lead for Continuous improvement;
  • Run regular Operational review with Markets to track Service delivery;
  • Run periodic Meeting with Business / Market to collect demand as well as ensure that market adhere to Campaign Factory pre-requisites;
  • Identify Market / Business knowledge gap and propose action to market to fill those gaps.
  • What Will Make You Successful?

  • Bachelor’s Degree in Marketing, Communication or similar;
  • Proficiency in English;
  • knowledge of HTML and Salesforce is a plus;
  • 1 year of experience with a Multichannel Campaign Management tool, like Adobe Campaign (Neolane), Salesforce's Marketing Cloud (ExactTarget), IBM Marketing Software, Oracle's Marketing Cloud;
  • Understanding of browser compatibility issues, email design, and email deliverability;
  • Hands-on experience with a Content Management System (CMS) is preferred;
  • Experience with Query and Reporting Tools (Cognos, Business Objects) is preferred.
  • NGBS employs over 3,500 people across our global network of Shared Services Centers, and with a diverse mix of nationalities, generations, and talent, it’s an exciting place to work.

    We rely on our extraordinary people for our success. Do you have what it takes to be part of our dynamic team? Are you passionate about people, reliable in delivering quality services, care deeply about continuous improvement, disciplined in delivering what we promise, and brilliant at service excellence?

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