What you will learn and contribute to
As the Head of Marketing Cloud and Cognitive Services (C&CS) you will work in the Cloud and Network Services Marketing team and be responsible for defining the marketing priorities and strategy for the C&CS Business Unit.
You will lead the creation and execution of a marketing plan and is an instrumental part of the CNS Marketing leadership team, reporting to the CMO.
Working closely with campaign management, campaign strategy, media and analyst relations and internal communications, the Head of Marketing Cloud and Cognitive Services leads a team of portfolio marketeers and provides guidance, and expertise in the best practices of B2B marketing and content creation.
The primary target audiences include customers / prospects and customer-facing groups such as sales teams and regional business center representatives.
In the planning process, the Head of Marketing defines the business priorities and ensures marketing is seen as a strategic discipline to help reach the business objectives.
Your responsibilities will include :
Lead the portfolio marketing team and set objectives and guidance that fits with the business objectives
Develop go-to-market and strategy with meaningful and measurable objectives linked to business goals
Develop persuasive messaging with clear expression of strong and differentiated value propositions for all relevant target audiences
Developing strategic plans with clearly defined audiences and selection of an integrated marketing mix working closely with campaign management and strategy.
Work with central marcomm and campaign teams on execution of strategic program plans.
Providing creative direction including creative briefs to engage suppliers
Strong strategic and conceptual skills to create executive speeches and keynote presentations
Interfacing with a network of subject matter experts, marketers, comms specialists, executives, supporting teams and others to get input and commitment to plans
Interfacing with supporting teams to activate and manage execution of complex plans
Analysing campaign metrics and reporting on campaign results
Contributing to organizational learning on best practices and marketing effectiveness
Your skills and experience
You have :
A University or advanced degree preferably in marketing, communications or business
10-15 years experience in B2B marketing in a technology segment and the ability to advise and guide the business senior leadership teams in go to market strategies.
Proven ability to effectively lead teams and create and execute effective go-to-market and campaign plans
Current knowledge of B2B marketing communications best practices with a strong understanding of content marketing and business use.
Strong communication skills, including ability to craft messages for a variety of audiences and ability to synthesize information from a variety of sources
Proven ability to work effectively in virtual teams and in a matrix organization
A strong understanding of the global telecommunications segment will be a major advantage
Experience in a global or multi-regional role and demonstrable cultural awareness and respect for diversity (essential for success both within the company and in communicating effectively to our global audiences)
Confident and persuasive with ability to engage and motivate others
Strong personal drive and sense of responsibility
Great attention to detail AND whole system view
Resilient, flexible, adaptable in a dynamic and fast-paced environment
Positive attitude, resourceful and with great problem-solving skills
What we offer
20+ paid vacation days-off
Flexible time and teleworking
Private health and life insurance
Our office is located in the city center of Budapest, in the neighborhood of Corvin negyed
International career opportunities
E-learning platforms such as NokiaEDU, Harvard ManageMentor, LinkedIn Learning etc. at your disposal for certified technical training and personal development
Everyday Excellence Employee Recognition Program (awards can be redeemed via our online store)
Personal Support Service (PSS) free access to confidential and professional support and guidance on a range of emotional, practical and work-life topics
Events and conferences on technical matters but also on well-being at work and other general-purpose subjects
Access to Nokia Garage innovation space where you can express your technical creativity and implement new projects with support from local community
Nokia offers flexible and hybrid working schemes, continuous learning opportunities, well-being programs to support you mentally and physically, opportunities to join and get supported by employee resource groups, mentoring programs and highly diverse teams with an inclusive culture where people thrive and are empowered.
Nokia is committed to inclusion and is an equal opportunity employer
Nokia has received the following recognitions for its commitment to inclusion & equality :
One of the World’s Most Ethical Companies by Ethisphere
Gender-Equality Index by Bloomberg
Workplace Pride Global Benchmark
LGBT+ equality & best place to work by HRC Foundation
At Nokia, we act inclusively and respect the uniqueness of people.
Nokia’s employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.
We are committed to a culture of inclusion built upon our core value of respect.
Join us and be part of a company where you will feel included and empowered to succeed.
Vaccination Requirements : FOR US ONLY : Nokia employees, wherever required by law or contractual obligation, must receive a COVID-19 vaccination or an otherwise approved accommodation based upon applicable law.